XEO Strategy • July 15, 2026
AEO: How to Rank in ChatGPT Search & OpenAI Index
Generative search models like ChatGPT and SearchGPT parse sitemaps and schemas differently than traditional crawlers. To ensure your brand is selected as a reference, your platform must present factual, high-trust entity nodes that align with RAG extraction parameters.
Key Optimization Steps:
- Deploy structured JSON-LD schemas in every page header.
- Provide a clean llms.txt at the domain root mapping primary resources.
- Optimize for semantic proximity in model latent spaces.